Dropship apparel companies have opened many new avenues even for the small and inexperienced retailers to pull more customers and enjoy higher revenue rather easily. However, just because it is there doesn’t mean it is in use- just because the dropshipping model is more convenient doesn’t mean clothing businesses are fully capitalizing on it.
Are you banking on the products and services of clothing wholesale dropshippers?
If not, now might be the perfect time to start. Customers, in festive mood, are on shopping spree. And even with a novice marketing and pricing strategy, you can expect a decent return.
- Dial a good manufacturer cum dropshipper
Today, top manufacturers also offer dropshipping services. Pick one of them. Their collection, price, API integration process, subscription charge, distribution network, your own requirements, and more- factor all these when picking one.
- Open your eyes to latest trends
When selling apparels online, staying close to the latest trends is essential, given the fierce market competition and different customers with their individual needs. So know what kinds of outfits are ruling the fashion scene. Pick up vogue and Elle magazine.
- Segregate your target customers
Don’t try to be everything for everyone. Narrow down your approach and target only selected consumer group. Male, female, kids, youngsters, teenagers, middle age, casual lover, formal fanatics and more- you can segregate the consumers in as many groups as you deem and then pick that suits your needs well.
- Be a bit greedy and go where profit lies
December is arguably the best month for the apparel businesses. So make the most of it. Be a tad greedy and go where profit lies. Like pick consumer groups whose demands store higher revenue, purchase wholesale that offers higher profit. Don’t try to think out of the box. Follow your successful competitors.
- Have a winning pricing strategy
Pricing is the most important aspect that many retailers overlook. With all the market competition, when hit the right chord, right pricing can make all the difference. So be careful and strategic here. Target different customers with different strategy; offer them personalized discounts.
Marketing is another aspect you have to be careful about. Use search engine and social media platforms efficiently and try to reach as many customers as possible.
With these 5 simple steps, clothing retailers can easily manage to make decent return this festive season. Good luck!